Some of the best feedback you can ever receive on your product is the unsolicited and indirect kind. Lets face it, most people are more honest about their opinions when there are no hurt feelings at stake.  Have you ever wondered what people are saying about you, your company, or your product when you’re not around? I dont know about you, but if somebody says something about anything I’ve ever worked on, I want to know about it.

Companies are getting smarter about tracking what is said about them on them on web.

My good friend Greg over at Urban Monarch likes to write posts that go something like…”{ company name }, if you can hear me, we’d really like { product name } to review on our site”. 9 times out of 10, the company will contact them for an address of where to send the product. Hey Greg…post a comment if you find this post (i dont think he follows my blog).

Recently, i posted a tweet on twitter…”I’m excited to make my first screencast using Screenflow”. A couple of hours later, i get a reply tweet from the makers of screenflow saying “let us know how it goes…and be sure to post your work on our screencast site…”. I was floored and instantly compelled to provide feedback to them on anything and everything Screenflow. Hey Vara Software, post a reply if you find this post.

How are companies doing this? Are they telepathic?
What worked for Miss Cleo does not work for all (Miss Cleo, post a reply if you sense this post). The trick here is to get the feedback to come to you so you are not spending a lot of precious time scouring the internet for related feedback. There’s no better technology for this than RSS. Here’s a few of the most effective tools I have found so far:

1. Twitter
   You can track tweets on twitter by typing in “track” followed by “search term”….so “track user kind” will send me updates to any posts that contain “user kind”. You can also track any activity on your twitter username: “track @twitterUserName”.
2. search.twitter.com
   Search all tweets and subscribe to the results via RSS
3. FriendFeed
   FriendFeed aggregates information from a bunch of different social networks and websites…twitter, flickr, facebook, blogs, and 40 or so others. This is probably the most useful site for keeping track of what is said because you can type in any search term, and subscribe to the results as an RSS feed. For example, here’s what people are saying about Screenflow
4. Technorati
   Want to track what people blog about you? Try searching Technorati and subscribe to the results as an RSS feed.
5. Google Blog Search
   Another blog search engine where you can subscribe to the results via RSS
6. BlogPulse
   Track conversations and subscribe to the results via RSS

There you have it. You are now armed with some great tools on getting more in tune with what people are saying about you on the interwebs. If you know of any others, please post em!

We’ve reached a point on the internet where page loads are unnecessary and instant gratification is expected. AJAX has become the new standard for how we retrieve and post information. Pagination has always been one of those tedious and annoying necessities for breaking up information, and the time has come to put an end to it!

If there’s anything that iPhone email or Google Reader has taught us, it’s that pagination sucks. Once you use either of these products, going back to the “old way” of pagination will make you want to go do some yoga breathing exercises (or am I the only one?).

Why pagination sucks:

• when you’re on page 3, all the content you’ve loaded from pages 1 and 2 are now inaccessible without clicking your browser’s back button a few times…then scrolling back to the information you wanted.
• Target areas of pagination links are normally tiny and hard to quickly find.
• Pagination causes unnecessary server load when people request previously loaded information via pagination links.

A better way : AJAX “Load more”:

• Use AJAX to load additional content below existing content without refreshing the page
• Have two HUGE buttons: “Load next 20…” and “Load All…”
• For textual content, add a visual indicator to separate every 20 or so items to aid in knowing where you currently are in the list

I know you might be saying to yourself…”Dude, your blog still has this crappy pagination!”. Yes, I am fully aware that my wordpress site you’re viewing does not utilize this. My current endeavor of changing how we organize and share our photos takes up most of my time these days. That is why I would encourage you to go and write a wordpress plugin for me and the rest of the blogosphere to solve this problem

My good colleague Oliver just linked me to this awesome wirefaming stencil kit from Yahoo!. These stencils contain just about every common element you’d need for wireframing anything from websites to iPhone apps. They even provide all kinds of different formats (Visio, PDF, SVG…to name a few).

Here’s a list of the different stencils located in the zip file:

 Here’s some direct download links:
OmniGraffle
Visio (XML)
PDF
PNG
SVG

I’ve discovered some pretty slick and painless ways to recruit participants for your usability test. Google recently released an easy way to create a questionnaire and have the posted form automatically fill out your Google spreadsheet.
Heres how you get started:

Step 1) Create a google spreadsheet

Step 2) Create your questionnaire form

Now you can create any combination of text entry, multiple choice, check-box based, or “choose from a list” based questions your potential participants will answer for you.

Step 3) Preview your form and copy the link

Step 4) Create a craigslist posting under Computer Gigs or related area for your test. Paste a link to your form in the craigslist posting as the only way to contact you.

Step 5) Watch the results populate in your spreadsheet

Now you’re all set and every time someone fills out the form, the results are magically posted to your google spreadsheeet. You can set up notifications on the spreadsheet so that you’re emailed as soon as there’s a posting.

This takes the time and hassle out of creating a contact sheet of usability participants.

I recently read The Tipping Point by Malcolm Gladwell and must say it has had a profound impact on how I see information design and the world in general. It is the concept that little things make a big difference or “tip” an idea, concept, or product from mediocre to widespread adoption.

The book is filled with many in-depth case studies that reinforce the concept and help you become more familiar with how our minds work, how our culture works, and what links it together.

One interesting thing the book mentions is how the TV show Sesame Street became successful by doing iterative usability type testing on kids. They used the testing results to drive tweaks to the show that eventually led to the success. They used testing to figure out what the show needed in order to “tip”.

I’ve been doing a lot of usability testing on the mac lately and have learned a lot from it. One of the best things I’ve learned is that even though the mac is the most expensive computing platform, it is the cheapest to conduct a quality usability test on. Here’s why:

Recruiting: Craigslist - $Free (I offer $50 per person that comes in)
Mac users are passionate about using a mac. A quick post titled “Mac users needed” on the computer gigs section offering $50 for 90 minutes of your time yields dozens of responses from a diverse crowd in less than 24 hours. I’ve created a form that i point the craigslist posting to which asks some simple questions related to the type of user i’m looking to test.

Screen recording software: Screenflow - $100

Screenflow, only available for Leopard, is awesome because it allows you to capture the entire screen, internal audio, audio from your computer’s mic, and video from your iSight…all at the same time while running un-noticed in the background. You can even go back and edit it down with some simple features. For $100 this is a very powerful usability tool. The downside of Screenflow is that it takes a long time to export as a quicktime movie. An hour long usability test might take 6 hours to export on my macbook pro. I tried exporting the same clip from the new 8-core mac pro and it still takes a couple hours.
iShowU is a more dumbed down screencasting software that solves the export problem by creating the .mov file on the fly…so as soon as you hit stop, the file is ready to be watched in quicktime.

The Tests

Since I myself do the moderation and everything is recorded, it doesn’t need to involve anybody else’s time. This means that to conduct a full-on usability session of 8 recruits only costs $500. Compare that to the $10,000-15,000 cost of hiring someone to do the recruiting, renting a usability lab with all the equipment, and force 5 of your co-workers to sit behind a 2-way mirror for 8 ho