Google is about to release yet another analytics tool for all Adwords advertisers…Website Optimizer. This new tool allows you to dive deep into a/b testing of specific elements on a given landing page in order to discover what combination of elements performs best.

With the optimizer tool, you can test multiple versions of images, call to action, marketing text, buttons, ect… on a given landing page. The Website Optimizer tool will then show you which combination of elements performed the best in order to retain customers, increase conversion, and increase your ROI.

Resources:

• Demo
• Documentation

This entry was posted on Friday, October 20th, 2006 at 4:45 pm and is filed under Sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.