Google Website Optimizer
Google is about to release yet another analytics tool for all Adwords advertisers…Website Optimizer. This new tool allows you to dive deep into a/b testing of specific elements on a given landing page in order to discover what combination of elements performs best.
With the optimizer tool, you can test multiple versions of images, call to action, marketing text, buttons, ect… on a given landing page. The Website Optimizer tool will then show you which combination of elements performed the best in order to retain customers, increase conversion, and increase your ROI.
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