Demographics of Taggers / by Cory

pwe.gifJust as the internet allows users to create and share their own media, it is also enabling them to organize digital material their own way, rather than relying on pre-existing formats of classifying information. A December 2006 survey by the Pew Internet & American Life Project has found that 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content. Here are the results of the survey...

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Demographics of Taggers 28% of online Americans say they have tagged content like a photo, a news story or a blog post

Proportion of all Americans in the group who are taggers

  • Men 29%
  • Women 27%

Race/ethnicity

  • White, non-Hispanic 26%
  • Black, non-Hispanic 36%

English-speaking Hispanic* 33%

Age

  • 18-29 32%
  • 30-49 31%
  • 50-64 23%
  • 65+ 18%

Educational attainment

  • High school diploma 24%
  • Some college 28%
  • College degree + 31%

Household income

  • <$30K 28%
  • $30K-$49,999 28%
  • $50K-$74,999 27%
  • $75,000+ 36%

Internet connection at home

  • Dial up 23%
  • Broadband 38%

Source: Pew Internet & American Life Project December 2006 tracking survey. (N for internet users=1,623. Margin of error is ±3%).

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Tagging is done somewhat differently at different websites. Here are some links that illustrate more fully how the tagging process is done: